Categoría (mercadotecnia)

*CONSUMER BEHAVIOR Autor YAZAR DELBERT HAWKINS $207.00 MXN
*FUNDAMENTOS DE MARKETING Autor WILLIAM J. STANTON $242.00 MXN
*LA INGENIERIA DE LA EXPORTACION Autor NICOLA MINERVINI $147.00 MXN
MARKETING ESTRATEGICO Autor JEAN-JACQUES LAMBIN $356.00 MXN
*MARKETING RESEARCH Autor JOSEPH F. HAIR, JR. $306.00 MXN
*SERVICES MARKETING Autor VALARIE A. ZEITHAML $227.00 MXN
*THE STRATEGY AND TACTICS OF PRICING Autor THOMAS T NAGLE $283.00 MXN
BUSINESS MARKETING Autor GROSS ANDREW C. $260.00 MXN
GLOBAL MARKETING STRATEGIES Autor H. DAVID HENNESSEY, JEAN-PIERRE JEANNET $267.00 MXN
MARKETING COMMUNICATIONS Autor MICHAEL L. ROTHSCHILD $162.00 MXN
*SERVICES MARKETING Autor VALARIE A. ZEITHAML $227.00 MXN